As you may or may not know, After Bob Igor replaced Michael Eisner as CEO of Disney, the then shut down Walt Disney Animation Studios, a studio that had made all the timeless and classic 2D Disney movies that wer all grew up with, was re-opened, with the promise of releasing a new 2D movie at least once every 2 years. The first one, of course, was The Princess and the Frog. This past year had a new Winnie the Pooh movie, and, in the year 2013, Disney is going to release another movie based on a Hans Christian Andersen fairy tale called "The Snow Queen".
...Except the movie is not going to be called The Snow Queen. It's going to be called Frozen. Strange thing is, it was originally thought to be the name of Pixar's Dinosaur movie that they're making, but nope, it's this movie.
http://www.cinemablend.com/new/Frozen-Title-Disney-Snow-Queen-Movie-Pixar-Dinosaur-Project-28499.html
Now I love that Disney hasn't abandoned their 2D animation division completely, and that they're keeping the proud tradition of basing their movies on classic stories and fairy tales. But "Frozen"? Seriously? It's Tangled all over again! Why not just call it The Snow Queen! A title like that is going to make me want to see a movie LESS! It's stupid, and obviously nothing but a stupid marketing gimmick to bring in families that are too absorbed by the Dreamworks movies to realize a truly wholesome exprience when they see it!
Sorry for that small rant, but really, when you look at Tangled posters, trailers, and the like, they all look a lot like what you'd see from a Dreamworks-like movie, but the movie itself is no different than any other Disney princess movie... I guess they were disappointed about the turnout from The Princess and the Frog, and figured that the best way to go is to try marketing to a different kind of audience other than the princess-lovers. Which makes sense, but leave the name alone, for God's sake!
Anyway... Here's hoping that (despite the name) we'll get another Disney classic out of this.
...Except the movie is not going to be called The Snow Queen. It's going to be called Frozen. Strange thing is, it was originally thought to be the name of Pixar's Dinosaur movie that they're making, but nope, it's this movie.
http://www.cinemablend.com/new/Frozen-Title-Disney-Snow-Queen-Movie-Pixar-Dinosaur-Project-28499.html
Now I love that Disney hasn't abandoned their 2D animation division completely, and that they're keeping the proud tradition of basing their movies on classic stories and fairy tales. But "Frozen"? Seriously? It's Tangled all over again! Why not just call it The Snow Queen! A title like that is going to make me want to see a movie LESS! It's stupid, and obviously nothing but a stupid marketing gimmick to bring in families that are too absorbed by the Dreamworks movies to realize a truly wholesome exprience when they see it!
Sorry for that small rant, but really, when you look at Tangled posters, trailers, and the like, they all look a lot like what you'd see from a Dreamworks-like movie, but the movie itself is no different than any other Disney princess movie... I guess they were disappointed about the turnout from The Princess and the Frog, and figured that the best way to go is to try marketing to a different kind of audience other than the princess-lovers. Which makes sense, but leave the name alone, for God's sake!
Anyway... Here's hoping that (despite the name) we'll get another Disney classic out of this.