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All of this is true, but the way you framed the question made it seem like we expect all new IPs to fail or games get their famous mascots only to bolster identity or sales.Time Turner said:I'm not going to pretend that Smash Bros or Mario Kart or whatever didn't receive a leg-up because of their main characters, but you guys are acting like it's the only thing they have going for them. Smash Bros defined the mascot fighter genre, Mario Kart defined the casual racing genre, and sure, people were drawn to them first because of Mario and whatnot, but that doesn't automatically make them stay (see: Mario Pinball Land, Mario vs. Donkey Kong, Hotel Mario): what makes them stay is the gameplay. That's what made Donkey Kong popular in the first place: they were nothing but original characters, and heck, it started off as a Popeye spinoff, but people were drawn to it because of its gameplay.
Also, sometimes, not even amazing gameplay can save new I.P.s or even new spinoffs. I'd say the whole situation is more complex in the end, and I suppose luck got factored in as well.