"The game plays similarly to Tetris."
If you read this sentence, what is the first thing that comes to your mind?
If you want to understand why I bring this up, this is a description I see being used for some of the Dr. Mario games, and I even see it on Wario's Woods' article. As a puzzle aficionado, it's extremely inaccurate, so that's why I am looking at the layman and see if it's just as inaccurate for this type of assumption.
Thank you for reading.
If you read this sentence, what is the first thing that comes to your mind?
If you want to understand why I bring this up, this is a description I see being used for some of the Dr. Mario games, and I even see it on Wario's Woods' article. As a puzzle aficionado, it's extremely inaccurate, so that's why I am looking at the layman and see if it's just as inaccurate for this type of assumption.
Thank you for reading.
That's easier to do - and, as a result, it's easier to build a brand - if you strip a character down to their essentials, rather than tie them down to a set of specific things they're associated with. If I'm Nintendo, and I know I have, say, Super Mario Galaxy 3 coming out soon, but also plan to introduce this new attraction at Super Nintendo World that's going to be themed after the ice-and-snow worlds so common in Mario games, and also have the Super Mario Bros. movie sequel coming out and I plan to make it some story about the exploration of ancient ruins (the Bros. facing some ancient evil unleashed isn't exactly an uncommon plot, with the Shadow Queen, the Dark Star, that tennis racket in Aces), how am I going to reconcile all of that? If I market Mario as the guy who travels through space with this little Star creature and spins around and shoots Star Bits, it's going to create a disconnect with those other things I'm getting ready to push on people. People are going to look at that new ice world at the theme park and potentially not care, because they think of Mario as the space guy and they don't see the things they associate with Mario there.
So I have an incentive to strip away specific associations from Mario, to boil him down to his bare essentials. I have an incentive to make sure Mario is just the red-capped, princess-saving, "bing bing wahoo" guy when I'm marketing him. I make those the traits that are immediately associated with Mario, and now, those slot in to everything I have in the works. Sure, I want people to be interested in the specifics, too, but I get the guarantee that, whether Mario is in space, or Mario is in the land of ice and snow, or Mario is in ancient ruins, people are going to see Mario leaping and doing a flip and are going to be interested simply because "hey! Look! It's that plumber! He's in good stuff! This might be a good thing!".
And just as importantly, now I can put out a figurine of Mario, or a Lego playset, and it doesn't matter whether you think of Mario in the ruins or in space or somewhere else, because you know Mario. You saw something with Mario in it, and now you want to buy a Mario product.
Consider the opposite case, where, say, my big marketing push is specifically Mario with FLUDD, Mario with Sunshine references. Well, that's all well and good if you like Sunshine, but, if I release a Sunshine-specific Lego playset, I'm missing a whole bunch of people who maybe think of Mario as the explorer of ruins and expect not Stus and weird Boos, but Thwomps and Buzzy Beetles, and are going to pass over this because it doesn't catch their attention.
I'm not explaining this well, but, the main point I'm trying to make is that, since they're trying to build a brand around Mario, Nintendo has an incentive to focus on the bare minimum version of Mario they can create, so they can draw you to Mario himself regardless of what situation they put him in. I think that may be some of the reason why, as opposed to post-Sunshine when other games were constantly pulling from Sunshine and even popular culture appearances of Mario might have FLUDD too, you see Mario in more self-contained spheres and a push to market a version of Mario that is disconnected from specific games, specific mechanics, and specific situations. It's not that you never see it - I have seen figurines of Mario with Cappy and I have seen Odyssey-specific figurine sets - but I do think you see less of it.
So, to get around to your question, I'm not sure whether this is beginning to be a trend of the past. I think it's already something Nintendo had reason to make less prominent, and the further we get away from Odyssey and diversify the reach of the Mario brance, the more incentive they will have to further move away from Odyssey-specific references.